Sarah Fowler

The first thing companies often want to do to “jump in” to social media is start a company blog. They put together a nice-looking page, build a sidebar of links to their site (ahem, perhaps try linking to other sites too), and write a few helpful posts. Within a few weeks, I usually hear ‘Why [...]

This is a good concept to apply to all your marketing: interruptive selling can put a bad taste in the mouths of potential customers, but if you make information easy to find (through SEO, a good website, and a social media presence), people who are ready to buy will come right to you.

One of the most common objections I’ve heard from execs about getting into the social media space or starting a blog is the negative comments. They often want to completely disable blog comments or some other drastic measure to avoid an incensed customer (or devious competitor) ranting and raving about how terrible their experience was. [...]