Monthly Archives: April 2009
Raving Fans: Ted’s Montana Grill
Ted’s online marketing strategy is pretty simple. They started with a solid, easy-to-navigate website; added email, then Facebook. It is not an inordinately expensive campaign, nor do the Ted’s staff have much direct interaction with fans (such as Twitter or back-and-forth on Facebook). They’ve just set up a forum for people to share good things, and given away a few (in the long run, also fairly inexpensive) incentives along the way to get more people involved. Continue reading
Building a Community
In short, the same advice applies to building an online community as it does to any marketing venture: know your audience, and give them what they want before they even know they’re looking for it. Continue reading
Handling Crisis: Advantages of Social Media
If you are not active in social media (especially Twitter), you are not set up to control your own message through a crisis. That’s a dangerous place to be. Continue reading
The New PR
Say you’re a small- or micro business and you want to “start doing some PR”. Where do you start? Do you hire a PR agency? Maybe, but first you should try doing a few things yourself. Continue reading
