Great post! Have you seen this slideshare presentation yet? http://www.slideshare.net/bud_caddell/the-fan-economy-becoming-fan-focused

It’s amazing how so many brands haven’t grasped the concept of “the fan.” I can honestly say that growing up, I was a teenybopper and proud of it! (*nsync forever! haha) We can all laugh looking back, but I think about some of the things that I did as a teenager and I was essentially a marketer’s dream come true. I was always willing to promote my favorite artists and by all means, ready and willing to spend my what little allowance money I had on things like merchandise.

If all companies understood the purchasing power and brand advocacy of fans, they’d really be onto something.