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Monthly Archives: October 2009

Back to Basics: How to “listen” to social media

Posted on October 13, 2009 by Sarah Fowler

You’ve heard a lot about social media. You know you should get involved. You’re just not sure you have time/not sure you know how/not sure you want to jump in just yet. That’s fine (for now). What do you do now, then? Ignore the conversation? Pretend no one is mentioning your brand because you’re not there? No way! Continue reading »

Categories: Blogs, Business Strategy, Consulting Business, Facebook, Social Media Marketing, Twitter | Tags: , , , , , , , , , , , | Comments Off

Back to Basics: 10 Things You Can Do with Web 2.0

Posted on October 9, 2009 by Sarah Fowler

It’s very common for me to have a conversation with a potential client that starts something like this:
“I know I should be on social media; I keep hearing that. But I don’t get it. What can I use it for?”
Let’s start with how you do business already– there’s no need to totally reinvent the wheel. Continue reading »

Categories: Blogs, Business Strategy, Email Marketing, Facebook, Social Media Marketing, Twitter | Tags: , , , , , , , , | Comments Off