Sarah Fowler

Have you thought of every way you can grow your business, even if a certain product is “over”? I’m betting you can’t afford to miss opportunities like these. So… what haven’t you thought of?

Is your business easy for your customers? The truth is whether you are a B2B, B2C or B2G, your product/service needs to be easy. How could your business make it easier for your customers? How are you doing it already?

I’ve heard far too many people tell job seekers that employers will understand if there’s a gap in your resume in 2009 or 2010– the economy is tough. Maybe, but what does a complete gap in your resume say? That you’ve sat on your butt collecting unemployment as it was extended and extended. Is that what you want this time to say about you?

You’ve heard a lot about social media. You know you should get involved. You’re just not sure you have time/not sure you know how/not sure you want to jump in just yet. That’s fine (for now). What do you do now, then? Ignore the conversation? Pretend no one is mentioning your brand because you’re not there? No way!

It’s very common for me to have a conversation with a potential client that starts something like this:
“I know I should be on social media; I keep hearing that. But I don’t get it. What can I use it for?”
Let’s start with how you do business already– there’s no need to totally reinvent the wheel.

“Yeah, I know I should be on social media. But what would I use it for?”
“I don’t have a lot of time to devote to this, but I want to jump in. How can I start?”
“I’m not ready to set up a profile anywhere. Is there a way for me to dip a toe in another way?”

If you are not active in social media (especially Twitter), you are not set up to control your own message through a crisis. That’s a dangerous place to be.