Sarah Fowler

Between vacations, travel, and weekend afternoons by the pool my guess is you’re planning to pick up a book or two this summer. The perfect nonfiction book will inspire you to grow your business, teach you something new, give you new ideas, and be enjoyable to read. I have compiled a list of some of the nonfiction books I recommend most often.

Is your business easy for your customers? The truth is whether you are a B2B, B2C or B2G, your product/service needs to be easy. How could your business make it easier for your customers? How are you doing it already?

I’ve heard far too many people tell job seekers that employers will understand if there’s a gap in your resume in 2009 or 2010– the economy is tough. Maybe, but what does a complete gap in your resume say? That you’ve sat on your butt collecting unemployment as it was extended and extended. Is that what you want this time to say about you?

You’ve heard a lot about social media. You know you should get involved. You’re just not sure you have time/not sure you know how/not sure you want to jump in just yet. That’s fine (for now). What do you do now, then? Ignore the conversation? Pretend no one is mentioning your brand because you’re not there? No way!