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Blogs

Back to Basics: What WordPress Plugins Should I Use?

There are a couple basics every blog should have; most related to either making your site easier for your customers to find (whether they know they are looking for you or not) or making your content easier to share. Continue reading »

Categories: Blogs, Social Media Marketing | 2 Comments

Back to Basics: How to “listen” to social media

You’ve heard a lot about social media. You know you should get involved. You’re just not sure you have time/not sure you know how/not sure you want to jump in just yet. That’s fine (for now). What do you do now, then? Ignore the conversation? Pretend no one is mentioning your brand because you’re not there? No way! Continue reading »

Categories: Blogs, Business Strategy, Consulting Business, Facebook, Social Media Marketing, Twitter | Tags: , , , , , , , , , , , | Comments Off

Back to Basics: 10 Things You Can Do with Web 2.0

It’s very common for me to have a conversation with a potential client that starts something like this:
“I know I should be on social media; I keep hearing that. But I don’t get it. What can I use it for?”
Let’s start with how you do business already– there’s no need to totally reinvent the wheel. Continue reading »

Categories: Blogs, Business Strategy, Email Marketing, Facebook, Social Media Marketing, Twitter | Tags: , , , , , , , , | Comments Off

Blog Comments

The first thing companies often want to do to “jump in” to social media is start a company blog. They put together a nice-looking page, build a sidebar of links to their site (ahem, perhaps try linking to other sites too), and write a few helpful posts. Within a few weeks, I usually hear ‘Why … Continue reading »

Categories: Blogs, Social Media Marketing | 1 Comment