Verse, Fame, and Beauty are intense indeed…
November 17 2009 - In: Blogs, Social Media Marketing Sarah Fowler
There are a couple basics every blog should have; most related to either making your site easier for your customers to find (whether they know they are looking for you or not) or making your content easier to share.
October 13 2009 - In: Blogs, Business Strategy, Consulting Business, Facebook, Social Media Marketing, Twitter Sarah Fowler
You’ve heard a lot about social media. You know you should get involved. You’re just not sure you have time/not sure you know how/not sure you want to jump in just yet. That’s fine (for now). What do you do now, then? Ignore the conversation? Pretend no one is mentioning your brand because you’re not there? No way!
October 9 2009 - In: Blogs, Business Strategy, Email Marketing, Facebook, Social Media Marketing, Twitter Sarah Fowler
It’s very common for me to have a conversation with a potential client that starts something like this:
“I know I should be on social media; I keep hearing that. But I don’t get it. What can I use it for?”
Let’s start with how you do business already– there’s no need to totally reinvent the wheel.
March 29 2009 - In: Blogs, Social Media Marketing Sarah Fowler
The first thing companies often want to do to “jump in” to social media is start a company blog. They put together a nice-looking page, build a sidebar of links to their site (ahem, perhaps try linking to other sites too), and write a few helpful posts. Within a few weeks, I usually hear ‘Why [...]
