Back to Basics: 10 Things You Can Do with Web 2.0
It’s very common for me to have a conversation with a potential client that starts something like this:
“I know I should be on social media; I keep hearing that. But I don’t get it. What can I use it for?”
Let’s start with how you do business already– there’s no need to totally reinvent the wheel. Continue reading
Handling Crisis: Advantages of Social Media
If you are not active in social media (especially Twitter), you are not set up to control your own message through a crisis. That’s a dangerous place to be. Continue reading
You Can’t Use Every Platform the Same Way
This is a good concept to apply to all your marketing: interruptive selling can put a bad taste in the mouths of potential customers, but if you make information easy to find (through SEO, a good website, and a social media presence), people who are ready to buy will come right to you. Continue reading
Your Customers Will Say Nice Things
One of the most common objections I’ve heard from execs about getting into the social media space or starting a blog is the negative comments. They often want to completely disable blog comments or some other drastic measure to avoid an incensed customer (or devious competitor) ranting and raving about how terrible their experience was. … Continue reading
