Tagged With: sarah fowler
Back to Basics: 10 Things You Can Do with Web 2.0
It’s very common for me to have a conversation with a potential client that starts something like this:
“I know I should be on social media; I keep hearing that. But I don’t get it. What can I use it for?”
Let’s start with how you do business already– there’s no need to totally reinvent the wheel. Continue reading
Raving Fans: Ted’s Montana Grill
Ted’s online marketing strategy is pretty simple. They started with a solid, easy-to-navigate website; added email, then Facebook. It is not an inordinately expensive campaign, nor do the Ted’s staff have much direct interaction with fans (such as Twitter or back-and-forth on Facebook). They’ve just set up a forum for people to share good things, and given away a few (in the long run, also fairly inexpensive) incentives along the way to get more people involved. Continue reading
Building a Community
In short, the same advice applies to building an online community as it does to any marketing venture: know your audience, and give them what they want before they even know they’re looking for it. Continue reading
Handling Crisis: Advantages of Social Media
If you are not active in social media (especially Twitter), you are not set up to control your own message through a crisis. That’s a dangerous place to be. Continue reading
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